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Target to Limit Pride Merchandise to Certain Stores

By Paul Torres May 13, 2024 | 6:18 AM

(MNN) – Officials at Minneapolis-based retailer Target say they will limit their Pride merchandise to fewer stores this year due to last year’s backlash. Last June, Target sold LGBTQ+ merchandise for Pride Month at all of its over 1,900 stores. This faced severe backlash from consumers online and in stores, with some damaging Target’s property and the products being sold. Target claims all Pride merchandise will be available online, but will only be physically sold in a smaller, undisclosed number of stores. While Target states it supports the LGBTQ+ community, many in those groups oppose the move, saying the pull of merchandise is discriminatory.