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Perham Licorice Brand, Wiley Wallaby Kicks of 29-City Tour on National Licorice Day

Apr 12, 2022 | 11:37 AM

PERHAM (KDLM) – KLN Family Brands located in Perham has kicked off a 29-city mobile tour, today (April 12) covering more than 10,000 miles distributing more than 500,000 samples of their Wiley Wallaby licorice.

The first stop begins in New York City, today on National licorice day – the experience – located in Midtown Manhattan – will offer sampling, photo opportunities, custom charm bracelets and information about the Wiley Wallaby story.

“It’s literally a national tour that kicks off today in New York City, kind of a pop-up event – they have a van that is fully decked out. A major stop is in July at Comicon in San Diego and then the tour wraps up closer to home at the Great Minnesota Get together in August,” said Katie Lange from KLN Family Brands.

In Perham, the company will also be handing out samples locally today on National Licorice Day.

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